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Wine
by Jennifer on November 23, 2007
The unconventional name and quirky image on these bottles caught my attention the other day.
An elephant. On a tightrope. How in the world is this related to wine?
The founders of Elephant on a Tightrope wanted an amiable, unique label for their French wine that consumers would easily recognize. I think they've succeeded!
Why an elephant, you might ask?
The cute little elephant on the label isn't the only captivating thing about this company. They are also involved with the African Wildlife Foundation, helping to save the african elephants.
I think that is reason enough to give this wine a try!
An elephant. On a tightrope. How in the world is this related to wine?
The founders of Elephant on a Tightrope wanted an amiable, unique label for their French wine that consumers would easily recognize. I think they've succeeded!
Why an elephant, you might ask?
After some research, we discovered that the elephant is renowned for extraordinary balance and keen sense of smell. Both are essential to wine. A primary goal of every winemaker is the important ratio between the different components of a wine that make it pleasant: The Balance.
Acidity must balance with sweetness Oak and tannin should balance with fruit Alcohol should balance with body and flavor. If all of the wine's desirable components are present in proper proportion, it becomes perfectly balanced, much like our elephant on a tightrope.
The cute little elephant on the label isn't the only captivating thing about this company. They are also involved with the African Wildlife Foundation, helping to save the african elephants.
I think that is reason enough to give this wine a try!
Permalink: Elephant on a Tightrope
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