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by karen on February 7, 2006
It doesn't seem like a big deal but to me this shows how the world turns so fast. Well, the corporate world that is. Not too long ago, PepsiCo was one of those in the big leagues of multinational food corporations. Ben & Jerry's was a radical startup which went against the flow. Much has happened since then. Ben & Jerry's is now owned by Unilever.
I found out a few hours ago that Pepsi plans to launch a new line of dairy drinks from Ben & Jerry's later this year. In this first license agreement by the ice cream maker, the milk shakes will be refrigerated and bottled in 8-ounce glass containers.
The initial flavour combinations are not yet known but the launch will be in the summer.
Hmmm... I can't find the press release on the PepsiCo website.
News source: The Florida Times-Union Jacksonville.com Pepsi to launch Ben & Jerry's refrigerated milk shakes this summer
Permalink: Ben & Jerry's in Bottles
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/15132
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